BASSETTI Group Expands into Africa via Tunisia

A Strategic Expansion in 2024 to Propel Eurafrican Industrial Digitalization

In 2024, BASSETTI Group is making a major move by expanding its operations into the African market via Tunisia. Capitalizing on Tunisia’s exceptional pool of French-speaking talent, with approximately 8,500 engineers graduating annually, the group has acquired a French company specialized in training and innovation consulting in Tunisia. This strategic expansion aims to leverage Tunisia’s key geographic location, at the crossroads of Europe and Africa, to support and drive the digital transformation of the Eurafrican industrial sector.

BASSETTI Group Expands into Africa via Tunisia

Key Partnerships and Regional Development

To ensure BASSETTI’s success in the region, several key partners are involved, including the Tunisia Development Foundation and engineering schools such as ESPRIT and SESAME, who are providing office space and promoting social responsibility policies in target areas of Tunisia. These collaborations also facilitate access to cutting-edge infrastructure and recruitment of qualified talent. Furthermore, partnerships with local universities such as ESPRIT and SESAME reinforce BASSETTI’s activities in Tunisia and Africa, while contributing to the recruitment of young professionals.

About BASSETTI Tunisia

BASSETTI Tunisia has already integrated its innovative solutions with its first clients in the pharmaceutical sector in Tunisia, demonstrating its ability to meet the specific needs of the local market. The company relies on a team of highly qualified, multidisciplinary engineers to provide innovative solutions and support clients in managing their technical data. This approach enables BASSETTI to strengthen its presence in Tunisia and position itself as a key player in deploying tailored technical solutions for local businesses.

A Major Milestone for BASSETTI Group

In summary, this expansion into Tunisia marks a crucial strategic step for BASSETTI Group. It aims to meet the growing needs of industries undergoing digital transformation, seeking effective expertise management. This initiative will also contribute to talent retention and sustainable economic development in the region.

This announcement reflects BASSETTI Group’s commitment to establishing a strong presence in Africa and playing a key role in the continent’s industrial transformation through innovation and digitalization.

About BASSETTI Group

Founded in 1992 in Grenoble, BASSETTI Group specializes in the digitalization of technical expertise in the industrial sector. The company provides over 250,000 users worldwide with “End to End” software solutions designed to digitize high-value technical data and knowledge for industrial companies. Alongside its software offerings, BASSETTI also provides consulting services in enterprise knowledge management.

The group employs nearly 400 people worldwide and has 16 subsidiaries located in France, China, Canada, India, the United States, Germany, and Tunisia. It continues to pursue a strategy of organic and external growth, with an average annual revenue increase of 30% over the past ten years.